BUILT BY CONTRACTORS FOR CONTRACTORS
FormVu was built out of a real need while growing a general contracting business: to cut through the noise of low-quality leads, focus on high-potential customers, and deliver both cost savings and a competitive advantage for contractors.
Our Story
The Founder's Journey
Robert Bolen is a seasoned entrepreneur with a 20-year track record in enterprise video software. As the Founder and CEO of his last company, he led product innovation and growth before successfully exiting via a private equity acquisition.
The Problem Discovery
After the sale, Bolen turned his attention to a new challenge: he started a home renovation business. That’s when he saw the problem firsthand.
Every week, he was driving across town to provide estimates, only to realize the customer wasn’t serious—they were just “getting ideas,” or their budget didn’t match the scope. It was time lost, revenue missed, and opportunity cost that added up fast.
The Solution
But it wasn’t just his problem—it was happening to contractors everywhere. So, Bolen started meeting with dozens of tradespeople, validating the pain point, and designing a solution that would change how jobs get qualified.
That solution became FormVu.
FormVu helps contractors take back their time by letting customers record a short video of their project and submit it for review. AI instantly scores and qualifies the job, so contractors can decide if it’s worth their time—before ever hopping in their truck.
What We Stand For
Every feature we build is guided by these core principles
Time is Sacred
We believe contractors' time is their most valuable asset. Every minute saved on unqualified leads is a minute that can be spent growing their business.
Quality Over Quantity
Better to work with 10 serious customers than 100 tire-kickers. We help you find the leads that actually convert.
Simplicity First
No apps to download, no complicated setup. Just a simple link that works everywhere and makes your life easier.
Project scope
Property size:
2,300 sq ft
Project type:
Renovation
Be the first contractor to the best jobs
Walk thru the job on your phone.
Quote it without a site visit.
Why Contractor's Customers Love FormVu
Faster estimates
No waiting days to hear back
They can show the job on their own time
No calls or appointments
No one has to come inside
Perfect for busy schedules or private homes
Simple and stress-free
Just tap the link and walk through the space
Why Contractors Love FormVu
No app, no logins
Just tap the link and hit record
Scoped footage, not just photos
Quote it right the first time
Know if they’re serious
No more driving out for tire-kickers
Quote faster, skip the maybes
Save hours every week